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Quick and easy tips for using Libraries Transform

Because One Week Can Make a Big Difference

Charlotte Mecklenburg Libraries TransformWhen the Charlotte Mecklenburg Library System in North Carolina staff realized National Library Week (NLW) was fast approaching, they knew they wouldn’t have the time or resources to plan a major event or campaign. Not wanting to miss out on a major public awareness opportunity for their library, they got creative with the Libraries Transform tools and resources to create an impactful campaign with a fastturnaround.

Charlotte Mecklenburg’s easy-to-apply tips for raising awareness with a quick turnaround include using Libraries Transform Because statements to highlight programs on social media. For more ideas, read the full story.

Write Your Own Because Statement in Five Simple Steps

Because you can craft a message
 all your own.

It’s easy to create your own custom Because statement graphics using our new Libraries Transform editable templates—but how do you craft the perfect message? We’ve put together a step-by-step guide (PDF) for developing an impactful slogan that suits your library’s public awareness and advocacy goals.

Jazzed about a new statement your library has created? We’d love to see it in action! Email campaign@ala.org or post on social media using the hashtag #LibrariesTransform to share.


Public Awareness Programming at ALA Annual 2018

ALA Annual 2018

Headed to New Orleans this June for ALA’s 2018 Annual Conference? Don’t miss this year’s PR Forum at 2:30 PM on Sunday, June 24.

Local PR expert Olivia Parker will share tips and ideas for how your library can conquer the digital world, from picking the best social media platform for your goals to tapping into community conversations.

Visit the Conference Scheduler for more information.

New Advocacy-Focused Facebook GroupFrom Awareness
 to Funding Report Cover

ALA and OCLC recently released “From Awareness to Funding,” a report highlighting the latest research on voter perceptions of public libraries, librarians, and library funding. The study identifies several opportunities and challenges for today’s libraries.

Library advocates have been discussing the findings and sharing ideas in a new Facebook group. Join the group to get in touch with fellow library professionals and draw on one another’s advocacy expertise.

Are You Interested in Translated Because Statements?

Take a short survey about translation and the Libraries Transform campaign for a chance to win a $25 credit to the ALA Store. Your responses will help us improve our strategy for translating the campaign in order to better serve your public awareness and advocacy needs.


More than 9,500 libraries and library advocates have joined the Libraries Transform campaign!Because of you, Libraries Transform! Encourage your colleagues to sign up at librariestransform.org.Screenshot:
 Map of Libraries Transform Libraries